( 01 )
creative strategy
Integrated campaign strategy, brand positioning, go-to-market planning, and creative direction. The work has to mean something before it can move a number.
Francis Hanlon · Portfolio · 2026
creative growth for brands, products & the systems that scale them.
I'm Frankie — a creative growth marketer with 8+ years scaling DTC,
B2C, and B2B brands through paid social, performance creative, and
AI-augmented workflows. Currently leading growth at T7 Creative in LA.
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00 / Position
A short note
where I work.
My job is to make brands grow without making them boring. I pair creative instinct with the kind of analytical rigor that gets ROAS where it needs to be — and I've spent the last four years rebuilding my workflow with AI so the creative gets there faster.
I built a custom ad-performance tracker with Claude Code that pulls Meta, Google, and TikTok data into one dashboard with budget pacing alerts. I run brief generation, copy variants, captions, and recap decks through agentic workflows — output 3× faster, taste still mine.
Tools changed. The standard didn't. I want the work to be good and I want it to perform.
DTC fashion, B2B SaaS, sneakers, music, entertainment, founder-led
brands. Paid social, paid search, SEO, lifecycle, influencer, brand.
I've shipped in all of them.
— Frankie Hanlon,
Los Angeles, CA
Los Angeles, CA
01 / Reel
Selected film
the reel.
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Click a clip to play it. All work shipped across Times10, Tote & Carry, and T7 Creative.
01 / Practice
Four disciplines
what I do.
( 02 )
growth & performance
Paid social, paid search, performance creative, CRO, lifecycle. Full-funnel architecture across Meta, TikTok, Google, YouTube — tuned to ROAS, CAC, and LTV instead of vanity.
( 03 )
ai optimization
Custom dashboards, agentic content pipelines, AI-powered reporting and creative workflows. Built with Claude, Claude Code, Python, and the Meta / Google / TikTok APIs. Leverage, applied with intent.
( 04 )
social & influencer
Social-first content strategy, creator programs, UGC pipelines. End-to-end: sourcing, contracting, briefing, content review, paid amplification, ROI tracking. Always-on, not one-off.
8+
years driving
full-funnel growth
full-funnel growth
3×
creative output via
AI-augmented workflows
AI-augmented workflows
40%
YoY revenue growth
at Tote & Carry
at Tote & Carry
22%
CAC reduction across
Times10 accounts
Times10 accounts
02 / Work
Selected projects
recent work.
AI Intelligence Engine — built per client.
A custom intelligence platform built in Claude Code, then tailored to each client's category. The engine does three jobs in one dashboard: (1) pulls live Meta, Google, and TikTok ad data with budget-pacing alerts; (2) scrapes competitor ad libraries (Meta Ad Library, TikTok Creative Center) to surface which creatives rivals are scaling versus killing; (3) tracks emerging social signals — trending sounds, hashtags, creator content, search terms — and auto-generates a weekly creative brief from the winning patterns. The team walks into Monday already knowing what to make.
Stack
Claude Code · Python · Meta / Google / TikTok APIs · Playwright · Notion
Tote & Carry — record-revenue scale.
Owned full-funnel marketing for a fast-growth DTC fashion brand. Scaled to highest-ever revenue through integrated paid media, influencer, email, SMS, and experiential. Built and led a 50+ creator program across Instagram, TikTok, and YouTube. Launched the brand's mobile app, owned the Shopify storefront, and expanded distribution onto Amazon and Walmart marketplaces.
Result
40% YoY revenue growth · 28% lift in mobile conversion
AI content production pipelines.
Architected AI-driven content workflows in Claude and Claude Code — brief generation, copy variants, captions, recap decks — with brand-voice prompt libraries built for each client. Where the Intelligence Engine answers what to make, these pipelines handle how fast we make it. Team time freed up for taste calls and the high-judgement work.
Result
3× creative output without softening the work
Always-on creator program architecture.
End-to-end creator pipelines built and operated across Tote & Carry (50+ creators) and the T7 portfolio: sourcing, contracting, briefing, content review, paid amplification, and ROI tracking. Designed so the same UGC feeds both organic feeds and paid social — content calendars stay full, CPM compresses, and earned reach compounds.
Tooling
CreatorIQ · Grin · Aspire · SARAL · Shopify Collabs · LTK · Impact
T7 — positioned as AI-fluent agency partner.
Drove T7's repositioning from generalist creative shop to AI-fluent growth partner. Built the internal automation stack — client reporting, customer engagement, creative production tooling — that backs the pitch with proof. The deliverable isn't slides; it's working systems the team can demo on call one.
Result
QBRs, growth roadmaps, and a moat competitors can't copy in a deck
Adidas · Jordan · Foot Locker · Warner Bros · Interscope.
Integrated campaign work at Times10 — paid social, influencer, content, experiential. Secured creator partnerships with Adidas, Best Buy, and Urban Outfitters that drove a 40% lift in demo sign-ups. Built go-to-market playbooks adopted across marketing, product, and sales. Promoted from Strategist to Account Manager on the strength of campaign performance and client relationships.
Result
22% CAC reduction across managed accounts
71Above — AI voice call agent.
Building a production voice agent for one of LA's flagship restaurants — handling reservations, FAQs, and front-of-house overflow with a conversation that actually sounds like the room it represents. Proof that the AI work goes beyond dashboards and into systems customers actually touch.
Status
2-day MVP shipped · refining the voice and the cadence
More case studies available on request — including paid social P&L breakdowns, creative tests, and full-funnel architecture.
03 / Experience
The path
where I've worked.
2022 — Now
Los Angeles
marketing manager · T7 Creative
Lead social-first growth campaigns for a portfolio of consumer and B2B brands. Own paid media strategy, organic social, content production, influencer activation, and performance reporting across Meta, TikTok, Instagram, YouTube, and Google. Position T7 as an AI-fluent agency partner.
2020 — 2022
Remote
marketing manager · Tote & Carry
Owned full-funnel marketing for a fast-growth DTC fashion brand. Scaled paid social, paid search, lifecycle, and a 50+ creator program. Launched the brand's mobile app, owned the Shopify storefront, expanded onto Amazon and Walmart marketplaces.
2017 — 2020
Los Angeles
strategist → account manager · Times10
Promoted on the strength of campaign performance and client relationships. Built and executed integrated campaigns for Adidas, Jordan, Foot Locker, Warner Bros, and Interscope Records — paid social, influencer, content, experiential. Built playbooks adopted across marketing, product, and sales.
04 / Toolkit
The stack
tools I use daily.
AI & automation
- Claude & Claude Code
- Meta / Google / TikTok Ads APIs
- Python · React · Next.js
- Notion dashboards
- Workflow automation
Performance media
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads · Bing
- GA4 · Looker
- A/B & multivariate testing
Lifecycle & commerce
- Shopify · Amazon · Walmart
- Klaviyo (email + SMS)
- HubSpot · Salesforce
- Landing page CRO
- Mobile app growth
Creator & content
- CreatorIQ · Grin · Aspire
- SARAL · Shopify Collabs
- LTK · Impact · ShareASale
- Adobe CS · Figma · Canva
- Monday.com
05 / Contact
Get in touch
Open to senior growth, head-of-marketing, and consulting roles. Strongest fit: brands where creative and performance are the same job.